In addition to our photography work for SEC Media Days, we also wanted to try something bigger, more memorable, and incredibly fun. We set up a camera array to create GIFs on the fly for the SEC and student-athletes to share.
They loved it. This helped us further our reputation as "the fun room", and we even heard that other rooms benefited, because the student-athletes left the SEC room in great moods and relaxed.
This is the primary goal of our work for the SEC: to cement their reputation as being here for student-athletes.
I'm so proud of the work our team did this year and can't wait for the next one.
