There's nothing quite like gameday!
Already a staple in communities across the southeast, BancorpSouth saw the power of gamedays and knew they wanted to be a part of it. They reached out to Knight Eady for some guidance on how to connect their brand to sports fans.
We worked with them to create a campaign that would remind fans that BancorpSouth is right where fans are, and wants to make gameday a little bit better for them.
Our team traveled to schools across the southeast to surprise fans with small things that would make their gameday experience better.
Our bankers handed out signed jerseys and footballs, upgraded seats, suites, and even on-field passes. We ate local tailgate specialties, got to know the cheer for every team, and, quite frankly, fell in love with the unique traditions each school had to offer.
The project was a deeply collaborative effort between BancorpSouth and Knight Eady's strategy and creative teams.