Animation has always been a key part of Clutch! marketing communication. The Clutch! team had an idea to build a graphic with some visual consistency to celebrate Clutch! coming to a new market. These gifs were created with the goal being sharable by tying some landmark or icon unique to each market to the Clutch! brand.
Concept and design work are the work of Lindsey McMahon and Buddy Overstreet at Knight Eady and I handled the animation.