In addition to our photography work for SEC Media Days, we also wanted to try something bigger, more memorable, and incredibly fun. We set up a camera array to create GIFs on the fly for the SEC and student-athletes to share.

They loved it. This helped us further our reputation as "the fun room", and we even heard that other rooms benefited, because the student-athletes left the SEC room in great moods and relaxed.

This is the primary goal of our work for the SEC: to cement their reputation as being here for student-athletes.

I'm so proud of the work our team did this year and can't wait for the next one.
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